1. Tracking conversions: Without knowing what works and what doesn’t you are throwing your money away. We will make sure that your campaigns are connected to your analytics account and that the various goals and paths are tracked accordingly.
2. Campaign settings: We will review your campaign settings to make sure you are targeting the right audiences, the right network, mobile vs. desktop users etc.
3. Campaign structure: Are your ad groups focused on specific keywords? Do you have multiple ads per ad group? Are your ad groups optimized? Are your keywords “match type” properly set?
4. Ad extensions: Ad extensions are powerful way to reach clients. Review extensions, address, phone, call outs etc.
5. Negative keywords: Some campaigns we built in the past have thousands of negative keywords because using negative keywords is a powerful way to prevent “accidental” clicks and focus your clicks on the users intent who really matter.

Stop wasting time and opportunities and Contact us to conduct a PPC audit today!