In the desperate race to appear on the first page of search engine results across the globe, many companies pay scant attention to Google’s local search algorithm. However, by concentrating on this particular area, your website stands an excellent chance of appearing at the top of the list when people search for services in your part of the world. We can help you to reach the people who really matter to your business by creating a streamlined, effective local search strategy for your company. We strongly advise all of our clients to pay attention to local search for the following reasons:
- A Smaller Pool – The majority of our customers are small business owners who would like to use the level playing field offered by digital marketing to compete with global corporations in a way that simply would not have been possible in the past. In our opinion, the best way to do this is to start by taking the fight to such corporations in your own back yard. Focusing on local search is one of the most effective ways to do just that. You give yourself a much better chance of reaching the top when you focus on a small geographical area.