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Local Search

In the desperate race to appear on the first page of search engine results across the globe, many companies pay scant attention to Google’s local search algorithm. However, by concentrating on this particular area, your website stands an excellent chance of appearing at the top of the list when people search for services in your part of the world. We can help you to reach the people who really matter to your business by creating a streamlined, effective local search strategy for your company. We strongly advise all of our clients to pay attention to local search for the following reasons:

  1. A Smaller Pool – The majority of our customers are small business owners who would like to use the level playing field offered by digital marketing to compete with global corporations in a way that simply would not have been possible in the past. In our opinion, the best way to do this is to start by taking the fight to such corporations in your own back yard. Focusing on local search is one of the most effective ways to do just that. You give yourself a much better chance of reaching the top when you focus on a small geographical area.

2. A Better Conversion Rate – Whilst lots of small businesses sell non-perishable goods online that can be delivered all over the world, many more provide products and services that are strictly local in their appeal. If you are running a lawn mowing business based in Toronto, there is very little point in targeting people who are searching for such a service in Montreal. By optimizing your site to appear at the head of the results when the location ‘Toronto’ is used in searches, you will greatly increase the chances that the people who visit your site will actually be interested in what you have to offer.

Targeting the Right Areas

If you are running a business in a large city such as Toronto, Montreal or Vancouver, it is more effective to target the actual neighbourhood in which you are located rather than the whole city. A company that specialises in TV repairs and is based in Thornhill, for instance, will almost certainly find it more profitable to concentrate on this particular part of town than the whole of the city. Wherever you are located, our local search experts can help you to reach your target audience.